Our Business Name

Orange Elephants Creative Minds has been on the mind and heart of founder Jennifer Althaus for as long as she can remember. Today, it stands as an umbrella organisation bringing together advocacy, education, creative expression, and identity-affirming support under one interconnected vision.

​

Jennifer has always been drawn to the colour orange — symbolising warmth, courage, and individuality — and fascinated by elephants, known for their strength, memory, and deep social bonds. As a creative thinker and artist, she expresses herself through writing and abstract art, building spaces where creativity and justice intersect.

​

Under the Orange Elephants Creative Minds umbrella sit a number of aligned initiatives, including Blue Baboons Reform Alliance, a justice-focused advocacy and training platform named after a character in Jennifer’s upcoming children’s book It’s Raining Orange Elephants. Just as the story weaves imagination with meaning, Blue Baboons represents strength, reform, and the belief that difference should never be a defence.

​

Together, these initiatives reflect a shared philosophy: vibrant individuality, collective strength, and the understanding that creative minds — especially neurodivergent minds — deserve to be affirmed, supported, and empowered across every system they encounter.

​

To understand Orange Elephants Creative Minds is to understand its three core elements: Orange. Elephants. Creative Minds. Each represents courage, connection, and the power of difference to reshape communities for the better.

​

Orange

​

The colour orange is warmth. It is inviting and welcoming. It symbolises optimism, confidence, enthusiasm and agreeableness. Orange makes you smile. It invokes energy, positivity and light. It is associated with youthfulness, pride and transformation. 

​

Elephants

​

For elephants, there is nothing more important than the love and bond provided by their families. Young elephants remain dependent on their mothers and family members for years, learning skills to pass along to the next generation. Due to the high level of responsibility it takes to raise each individual calf (as it does to raise special needs children), all mothers within herds ensure that every young elephant is raised with the utmost love, guidance, protection, support and care. Elephants depend on one another, not only for protection and survival but also for the emotional connections that are crucial for any elephant to thrive.

​

Elephants are known for their problem-solving intelligence and incredible loyalty. In many cultures elephants symbolise strength, good fortune, health, happiness, luck and prosperity. They are often the focus of spiritual wellbeing. Their characteristic traits of being strong, nurturing, loyal family members sits comfortably within Orange Elephants Creative Minds. Their determination, protectiveness and strength to remove obstacles and negative forces sits well with the personality of founder Jennifer Althaus.

​

Creative Minds

​

Creative minds are open minds. Creative people look outside the box for solutions, creating solutions in a open and innovative way. 

 

Creative people are adventurous. They are not afraid to try new things and should the outcome not be what they expected they do not see failure, they see a new opportunity. Creative people are self-confident, have a high sense of self-acceptance, and can be more driven and ambitious. 

​

Creative experiences help us relax, reducing stress. Creativity opens communication and invites connection. Creativity has no limit. It is as unique to each individual as they are unique to the human species. Creativity can be abstract or figurative. It provides us with self-reflection and confidence. Creativity does not judge or ask questions. It allows our mind to wander to places of discovery and growth. It invites us into a world of imagination, colour and being.